ACERBIS

WHO WE ARE
OUR MISSION
We want to build lasting and durable relations with our dealers; distribute worldwidely our products born from our know-how, passion and experience; constantly innovate our product to give the best to our athletes.

OUR ESSENCE
At ACERBIS we love to envision our passion, to shape innovation and to constantly thrive for the next level of quality and product performance.

OUR PROMISE
Driven by the desire for innovation, we want to develop products by pursuing only one vision: to create value, to shape with hand, heart and mind solutions that allow us to advance and make a difference.

OUR VIBE
Each project is a challenge and the union of creative force and collaboration.
Prove yourself
Challenge the limits

History

1973
THE VOYAGE TO THE UNITED STATES
Franco Acerbis travels to the United States of America and at the race fields he meets Preston Petty, one of the first producers of special plastic parts for off-road bikes. This is one of the most important moments... Franco decides to begin the distribution of the Preston brand in Europe.

1975
THE ACERBIS PLASTICA ITALIA BRAND IS BORN
The first Acerbis logo is black on white background, with the flag of Italy. After not so much time, the background becomes yellow, almost by accident. The decals for enduro races were indeed yellow with a black border and they were made by cutting a square decal. Franco Acerbis saw in these wasted parts not a loss but an opportunity, that of printing its stickers with the company's logo. That's how the black on yellow logo, now worldwide recognized, was born.

1980
THE FIRST LARGER FUEL TANKS
The eighties were legendary years for races on the challenging desert paths and they were also the perfect test bench for the Acerbis larger fuel tanks. The decision to rely on polyethilene for their production proved to be a winning strategy many times: in case of fall, the Acerbis tanks showed an incredible resistance to impacts.

1982
A CULT OBJECT IS BORN. THE ELBA HEADLIGHT
These were the first years when enduro bikes had their number plates applied over the headlight. The Czech motorcycle manufacturer Jawa were the first to incorporate the round headlight inside the front number plate, but the structure was really heavy and not much resistant. Franco Acerbis loved bikes, but he was also carefully following the world of car rallies. He saw Michélle Mouton winning on her glorious Audi Quattro, which was different from the other cars also because of its rectangular headlights. He then understood that his new headlight would have been rectangular and tied to the fork using rubber bands, so that it would be lighter and more practical. The Acerbis headlight made its debut to the Six Days of Enduro of 1981, on the Elba Island. The Elba headlight was born.

1983
ACERBIS USA
The first Acerbis American branch opened at Santee (CA). Southern California was in fact the meeting place of many off-road companies.

1986
THE FULL FLEX CHEST PROTECTOR
The Full Flex, the first chest protector that bends on itself, entered the catalogue. During the same year, ACERBIS and Ricky Johnson began a collaboration that ultimately led to a great friendship.

1991
THE RALLY BRUSH HANDGUARDS
1991 was the year of the Rally Brush, the first type of closed handguards entirely made of plastics. The Rally Brush were thoroughly tested and approved by all riders during the Nevada Rally. Acerbis established the export department soon after, for the management of 5-6 European distributors. Today it works with 86 countries worldwide.

1995
'RACING GEAR', THE FIRST OFFROAD CLOTHING GEAR, AND AROUND THE WORLD IN 24 DAYS
Here is the first complete clothing line, which premiered at Intermot (Germany): jacket, jersey and pants in a mix of green, purple and yellow. The testimonial was Mr. Tallon Vohland, who is still currently part of the Acerbis world. The Acerbis salesmen began an around the world journey of 24 days, to show everyone the new collection.

1996
ARS CHEST PROTECTOR , THE NEW INNOVATIVE COMPLETE CHEST PROTECTOR.
Acronym of Acerbis Racing System, ARS was a very innovative chest protector, which could protect maximum protection to shoulders, hips, chest and back. ARS chest protector astonished for its ergonomy and for the comfort of it being worn without removing the helmet.

2000
THE FIRST IMPACT HELMET AND OFFROAD BOOTS
The first Acerbis motocross boots were the Mx Sphere, with their very recognizable chromed front plaque and the replaceable straps.

2001
JOHNNY CAMPBELL TO THE DAKAR
The American Johnny Campbell entered the Dakar thanks to his victory of the Nevada Rally with the complete Acerbis clothing gear and the whole moto kitted.

2006
STEFAN EVERTS, ACERBIS ATHLETE, WINS HIS TENTH TITLE
Stefan Everts, Acerbis top athlete, wins its tenth title, thus becoming the most winning motocross rider in the history of motocross.

THE BEGINNING OF THE SPORT LINE
In 2005 Acerbis focuses on the development and production of technical sportswear. One year later, it publishes the first catalogue, with apparel and protections specifically designed for goalkeepers. 2008 is the establishment of the Acerbis Football division, renamed Acerbis Sport from 2016.

2007
CZECH REPUBLIC AND THE NEW PRODUCTION ENDEAVOUR
ith the growing need of Acerbis' Northern Europe market, Acerbis saw the urgency to create a production pole at the centre of Europe. For this task, Czech Republic has always had a strategic logistic position. Therefore, Acerbis opened a great OEM production facility at Moravany.

2008
ACERBIS UK
Acerbis UK was established. The new company was involved from the very first moment in the distribution of after-market components on the British island, with a stronger focus on logistics and the satisfaction of the ever-growing customer requests.

2009
AN IMPORTANT YEAR. X-SEAT, THE FIRST ONE-PIECE SEAT
The new seat ensured high resistance to wear and tearings. In particular, the shape made it performant during every riding moment. In 2017, the X-SEAT received the mention of honour for the 'Compasso D'Oro', as a product of excellence in its category.

2011
NOT ONLY OFFROAD. THE BEGINNING OF THE DUAL-ROAD LINE
From the will to increase the Acerbis gamma originated the Acerbis Dual-Road line. The first products were the jacket and Jet helmet, perfectly matched with a minimal 'tricolore' graphics. 2011 was also the beginning of the collaboration between Dorna and Acerbis. Acerbis becomes Technical Sponsor of the World Superbike Championship, for an ever more presence in the world of two wheels.

2020
THE MTB LINE. THE BEGINNING OF A NEW CHALLENGE
Clothing. Accessories. Protections. Acerbis developed a catalogue entirely dedicated to MTB to satisfy the requests coming from the market.

2023
AN EXTRAORDINARY YEAR: ACERBIS CELEBRATES ITS 50TH FOUNDATION ANNIVERSARY

Read more: https://www.acerbis.com/